Orthopedic practices are facing more competition than ever. Patients researching joint replacements, sports injury treatments, and spine procedures often start their journey online. Without a strong digital presence, even the most skilled orthopedic surgeons risk losing potential patients to competitors.

Why Digital Marketing Matters for Orthopedics

Digital marketing isn’t just about getting clicks — it’s about connecting with patients at key decision-making moments. For orthopedic practices, that means showing up when someone searches for “ACL surgery recovery timeline” or “hip replacement surgeon near me.”

By investing in strategies like SEO, PPC, and patient education, orthopedic practices can:

• Increase visibility in local search results

• Educate patients on procedures and recovery expectations

• Build trust before the consultation

• Boost consult-to-surgery conversions with clear, confidence-building content

What Works Best in Orthopedic Marketing

• Search Engine Optimization (SEO): Optimizing service pages for procedures like knee replacements or rotator cuff repair helps your practice rank higher in Google.

• PPC Advertising: Pay-per-click ads target patients actively looking for treatment, bringing in qualified leads fast.

• Video Marketing: Explainer videos on surgery prep and recovery build credibility and ease patient concerns.

• Patient Education Content: Blogs, FAQs, and resources give patients the confidence to move forward with treatment.

The Bottom Line

Digital marketing helps orthopedic practices grow by meeting patients where they are — online. When done right, it not only increases patient leads but also improves case acceptance and practice profitability.

Ready to grow your orthopedic practice with digital marketing? Contact Patient Craft today to get started.