Patient Craft’s ophthalmology marketing services help practices connect with patients seeking life-changing vision treatments. From cataract and LASIK to glaucoma management and premium lens implants, we build strategies that improve visibility, educate patients, and increase case acceptance. With over 25 years in elective healthcare marketing, we understand how to position your practice as a trusted leader in eye care.
Mobile Ophthalmology Ads That Convert
Discuss and review all the procedures you offer & determine which services you wish to grow.
Refine your competitive advantage and brand messaging to maximize ROI & long term brand growth.
Analyze your current & past marketing efforts, budgets and results.
Review and optimize your entire patient education process, materials & tools to maximize patient understanding.
Analyze your competitors and their marketing efforts. Identify marketing opportunities to gain market share.
Review all data and create a custom Patient Craft marketing plan that meets your budget and growth for your practice.
While Google Ads offer a promising avenue for growth, multi-service practices face challenges in effectively managing and optimizing their advertising campaigns. The complexity of Google Ads, coupled with constantly evolving algorithms and features, make it challenging for practices to achieve optimal results.
Practices turn to Patient Craft for professional, proven Google Ads management to take charge of their digital advertising efforts. Patient Craft's team of certified experts conduct a comprehensive analysis of a practice and target audience to devise a customized strategy to align with a practice’s goals, ensuring that every advertising dollar is spent efficiently.
Our dedicated Google Certified Ad experts, with over a decade of experience in elective healthcare marketing, meticulously manage budgets from $2k to $150k/month, monitoring and maximizing performance daily. We’re not here to set it and forget it; we’re here to deliver results! With a 300% better click-through rate than the national average, Patient Craft is your trusted choice for boosting your practice’s visibility.
Email marketing is an effective way to communicate, educate, and engage (or re-engage) existing patients and new or old leads with measurable results.
High quality, easy to understand, custom patient education materials are the cornerstone to building your brand & increasing your elective procedures & upgrades.
SEO let's your practice stand out when the patients you want are searching for your services.
Email marketing is an effective way to communicate, educate, and engage (or re-engage) existing patients and new or old leads with measurable results.
We create customized, award-winning, cohesive design and patient education kits. Your brand, your image, your story – NO TEMPLATES.
Our team is dedicated to building your brand and engagement on Facebook, Instagram, YouTube & TikTok.
With our insider knowledge and in-practice experience, our team of highly skilled experts will train your staff to become more effective in all areas that will take your practice to the next level and beyond.
We can create & edit professional, high quality video content that elevates your brand and keeps your audience engaged.
From patient-friendly content updates to photography that matches your audience, our design and web programming teams can keep your website up to date and fresh.
Ophthalmology is one of the most competitive healthcare specialties, with patients often comparing providers for expertise, technology, and outcomes.
Effective marketing not only raises awareness of your services but also helps patients feel informed and confident about moving forward with procedures. By integrating education with digital strategy, we help your practice stand out and attract more qualified patients.
Patient Craft provides detailed tracking and transparent reporting to help clients understand exactly how their marketing dollars are performing. From number of leads to lead conversions and ROI metrics, we deliver clear, data-driven insights that guide smarter decisions and continuous improvement.
Monthly meetings will be held with your Patient Craft Account Manager to review current projects, assess ROI and outcomes, and align marketing efforts on future goals. These check-ins ensure consistent communication, transparency, and strategic planning to keep marketing efforts on track and evolving.
Patient Craft provides detailed tracking and transparent reporting to help clients understand exactly how their marketing dollars are performing. From number of leads to lead conversions and ROI metrics, we deliver clear, data-driven insights that guide smarter decisions and continuous improvement.
Bringing in leads is only the beginning—the true impact comes from turning consultations into scheduled procedures. At Patient Craft, we design strategies that guide patients through the decision-making process, removing confusion and building confidence at every step.
By combining SEO, web design, educational content, and video, we create a patient journey that not only generates interest but also increases your consultation-to-surgery rate and drives long-term practice growth.
We Know how to position your services for maximum visibility and patient engagement.
We bridge the gap between curiosity and confidence by answering patient questions before they even step into your office.
from LASIK campaigns to cataract surgery growth, we’ve helped practices increase procedure volume and profitability.
From SEO and branding to Web design and social media, we deliver an integrated strategy that drives long-term results.
Some of our most asked questions, answered simply.
A: Yes. We design campaigns that reach patients actively searching for elective vision procedures.
A: Clear explanations of procedures like cataract surgery or LASIK build confidence and improve consult-to-surgery conversion rates.
A: Paid campaigns can drive new consults quickly, while SEO builds sustainable visibility and patient growth over 3–6 months.