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Ophthalmology Marketing

Ophthalmology Marketing

Attract more patients for cataract surgery, LASIK, and advanced vision care.

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INCREASE NEW PATIENT LEADS

OPTIMIZE PATIENT EDUCATION

INCREASE 
TREATMENTS

Your Ophthalmology practice is unique.

Patient Craft’s ophthalmology marketing services help practices connect with patients seeking life-changing vision treatments. From cataract and LASIK to glaucoma management and premium lens implants, we build strategies that improve visibility, educate patients, and increase case acceptance. With over 25 years in elective healthcare marketing, we understand how to position your practice as a trusted leader in eye care.

We can help you promote the following services

  • Cataract Surgery
  • Premium Lens Implants
  • Dry Eye and corneal therapies
  • strabismus correction
  • cosmetic eye procedures
  • LASIK and refractive procedures
  • Glaucoma treatments and management
  • pediatrics ophthalmology
  • oculoplastic

Mobile Ophthalmology Ads That Convert

Identify Services

Discuss and review all the procedures you offer & determine which services you wish to grow.

Define Your Advantage

Refine your competitive advantage and brand messaging to maximize ROI & long term brand growth.

Analyze Current Marketing

Analyze your current & past marketing efforts, budgets and results.

Optimize Education

Review and optimize your entire patient education process, materials & tools to maximize patient understanding.

Review Competitors

Analyze your competitors and their marketing efforts. Identify marketing opportunities to gain market share.

Custom Growth Plan

Review all data and create a custom Patient Craft marketing plan that meets your budget and growth for your practice.

Patient Craft
Growth Strategy

WHAT WE DO

Patient Craft
Growth Strategy

Identify Services

Discuss and review all the procedures you offer & determine which services you wish to grow.
Define Your Advantage

Refine your competitive advantage and brand messaging to maximize ROI & long term brand growth.
Analyze Current Marketing

Analyze your current & past marketing efforts, budgets and results. Compare these to Patient Craft marketing performance standards.

Optimize Education

Review and optimize your entire patient education process, materials & tools to maximize patient understanding and uptake.
Review Competitors

Analyze your competitors and their marketing efforts. Identify marketing opportunities to gain market share.
Custom Growth Plan

Review all data and create a custom Patient Craft marketing plan that meets your budget and growth for your practice.
Book a Demo

Increase new patient visits & treatment volume

Patient Craft CTR is 
3X Better

Than the Competition

While Google Ads offer a promising avenue for growth, multi-service practices face challenges in effectively managing and optimizing their advertising campaigns. The complexity of Google Ads, coupled with constantly evolving algorithms and features, make it challenging for practices to achieve optimal results.

Proven Strategy for Practices

Practices turn to Patient Craft for professional, proven Google Ads management to take charge of their digital advertising efforts. Patient Craft's team of certified experts conduct a comprehensive analysis of a practice and target audience to devise a customized strategy to align with a practice’s goals, ensuring that every advertising dollar is spent efficiently.

Our Experience Delivers
300% Better Results

Our dedicated Google Certified Ad experts, with over a decade of experience in elective healthcare marketing, meticulously manage budgets from $2k to $150k/month, monitoring and maximizing performance daily. We’re not here to set it and forget it; we’re here to deliver results! With a 300% better click-through rate than the national average, Patient Craft is your trusted choice for boosting your practice’s visibility.

Search. Click. Schedule.

Ready to grow 
your Ophthalmology Practice?

Ready To Grow 
Your Ophthalmology Practice?

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Proven services  that ge​t results

PPC Campaigns

Email marketing is an effective way to communicate, educate, and engage (or re-engage) existing patients and new or old leads with measurable results. 

Patient Education

 High quality, easy to understand, custom patient education materials are the cornerstone to building your brand & increasing your elective procedures & upgrades.

SEO Services

SEO let's your practice stand out when the patients you want are searching for your services.

Email Marketing

Email marketing is an effective way to communicate, educate, and engage (or re-engage) existing patients and new or old leads with measurable results. 

Practice Branding

We create customized, award-winning, cohesive design and patient education kits. Your brand, your image, your story – NO TEMPLATES.

Social Media 

Our team is dedicated to building your brand and engagement on Facebook, Instagram, YouTube & TikTok. 

Consulting Services

With our insider knowledge and in-practice experience, our team of highly skilled experts will train your staff to become more effective in all areas that will take your practice to the next level and beyond.

Video Production

 We can create & edit professional, high quality video content that elevates your brand and keeps your audience engaged.

Web Design

From patient-friendly content updates to photography that matches your audience, our design and web programming teams can keep your website up to date and fresh.

Building Trust and Visibility for your practice and the services you offer

Ophthalmology is one of the most competitive healthcare specialties, with patients often comparing providers for expertise, technology, and outcomes. 

Effective marketing not only raises awareness of your services but also helps patients feel informed and confident about moving forward with procedures. By integrating education with digital strategy, we help your practice stand out and attract more qualified patients.

Keeping you in touch
with your campaigns

Keeping you in touch 
with your campaigns

Tracking & Reporting

Patient Craft provides detailed tracking and transparent reporting to help clients understand exactly how their marketing dollars are performing. From number of leads to lead conversions and ROI metrics, we deliver clear, data-driven insights that guide smarter decisions and continuous improvement.

Monthly Meetings

Monthly meetings will be held with your Patient Craft Account Manager to review current projects, assess ROI and outcomes, and align marketing efforts on future goals. These check-ins ensure consistent communication, transparency, and strategic planning to keep marketing efforts on track and evolving.

Planning & Budgeting

Patient Craft provides detailed tracking and transparent reporting to help clients understand exactly how their marketing dollars are performing. From number of leads to lead conversions and ROI metrics, we deliver clear, data-driven insights that guide smarter decisions and continuous improvement.

doctor performing nasal surgery

Turning Consultations
into Surgeries

Turning Consultations
Into Surgeries

Bringing in leads is only the beginning—the true impact comes from turning consultations into scheduled procedures. At Patient Craft, we design strategies that guide patients through the decision-making process, removing confusion and building confidence at every step.

By combining SEO, web design, educational content, and video, we create a patient journey that not only generates interest but also increases your consultation-to-surgery rate and drives long-term practice growth.

Book a Demo

Why Choose Us
For Ophthalmology Marketing

25+ Years in Healthcare Marketing 

We Know how to position your services for maximum visibility and patient engagement.

Patient-Centered Education

We bridge the gap between curiosity and confidence by answering patient questions before they even step into your office.

Proven Results

from LASIK campaigns to cataract surgery growth, we’ve helped practices increase procedure volume and profitability.

Comprehensive Marketing Support

From SEO and branding to Web design and social media, we deliver an integrated strategy that drives long-term results.

Ophthalmology Marketing FAQs

Some of our most asked questions, answered simply.

Q. ​How does marketing help ophthalmology practices grow?

A: By improving online visibility, educating patients, and optimizing appointment flows, marketing drives more qualified leads and higher surgical volumes.

Q: Can marketing target patients looking for LASIK or cataract surgery?

A: Yes. We design campaigns that reach patients actively searching for elective vision procedures.

Q: Why is patient education important in ophthalmology?

A: Clear explanations of procedures like cataract surgery or LASIK build confidence and improve consult-to-surgery conversion rates.

Q: How soon can I expect results?

A: Paid campaigns can drive new consults quickly, while SEO builds sustainable visibility and patient growth over 3–6 months.