At Patient Craft our Total Growth Strategy is a proprietary, proven formula that we have refined over the past 25 years to help increase new patient leads, optimize patient education and increase treatment volume. During this time, we have worked closely with doctors and surgeons to expertly craft a communication and marketing strategy that is custom tailored to the prospective patient seeking their services. At Patient Craft we have a detailed understanding of how a patient learns, how they interact with content, how they evaluate risks and benefits and ultimately why they make a buying decision. With this critical data serving as the cornerstone of our communication and marketing messaging we can help guide the prospective patient on their healthcare journey. Our goal is to give every patient a comprehensive, detailed understanding of the services they are searching for and clearly explain the benefits of choosing you and your practice.
Increasing new patient leads is at the forefront of our growth strategy. Once we establish which procedures you wish to grow, we develop a custom tailored marketing plan based on our proven strategy. This may include a mix of digital marketing and traditional marketing based on the patient demographic you’re trying to reach and your marketing budget requirements. All of our media placement is fully transparent, and we track performance closely and keep you in the loop with consistent reporting and monthly meetings. Our goal is to generate quality new patient leads that are seeking the services that you offer.
For over twenty-five years our team has helped practices nationwide increase surgery and treatment volume with our proven, proprietary approach to marketing, consulting and patient education. With over two decades of experience, we understand what’s important to your practice and what’s important to a patient… what they like and what they don’t like. In our opinion everything matters! And everything you do from marketing to patient education to staff training is important as a prospective patient interacts with your brand from their initial exposure to their consultation. At Patient Craft our goal is to help increase new patient leads, optimize patient education and ultimately increase your surgery or treatment volume thus growing your revenue.
For over twenty-five years our team has helped practices nationwide increase surgery and treatment volume with our proven, proprietary approach to marketing, consulting and patient education. With over two decades of experience, we understand what’s important to your practice and what’s important to a patient… what they like and what they don’t like. In our opinion everything matters! And everything you do from marketing to patient education to staff training is important as a prospective patient interacts with your brand from their initial exposure to their consultation. At Patient Craft our goal is to help increase new patient leads, optimize patient education and ultimately increase your surgery or treatment volume thus growing your revenue.
INCREASE PATIENT EDUCATION
OPTIMIZE PATIENT EDUCATION
INCREASE TREATMENT
Over our 25 years, we’ve compiled a treasure trove of vital marketing data and analysis in regard to media cost, media effectiveness, demographic targeting, response rates and cost per lead. We utilized this vast amount of back tested, direct to patient marketing data to establish our Patient Craft Marketing Performance Standards. These standards allow us to analyze and grade your current marketing efforts against our known benchmarks for marketing performance and ROI. This system also allows us to maximize the performance of our own marketing campaigns by quickly identifying trends and challenges and pivoting accordingly to maximize your return on investment. This is a tremendous, powerful benefit that is unique to Patient Craft and one that sets us apart from other marketing firms.
