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Paid Media That
Gets Results

Ad campaigns that go beyond clicks.

Attract qualified patients, build trust through education, and turn searches into booked treatments.

Driving More Consultations Through Paid Search and Social

Patient Craft’s paid media strategies help elective healthcare practices attract high-value patients faster. From Google Search and YouTube to Meta and programmatic campaigns, we create data-driven advertising systems that focus on qualified leads—not vanity clicks. By combining precise targeting, persuasive creative, and conversion-optimized landing experiences, we help practices increase consultation bookings and maximize ROI on every advertising dollar.

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Search. Click. Schedule.

Search. Click. Schedule.

Paid Media that 
Gets Results

We’ve designed a system that aligns seamlessly with your practice’s needs and time constraints.

Discovery and Strategy

Identify the procedures, audiences, and geographies with the highest value. Build ad structures,  and keyword clusters that match patient intent.

Creative Development

Patient-focused ad copy and visuals that educate and motivate action.

Landing Page Alignment

Ensure clicks go to conversion-ready pages with clear CTAs and education.

Measure and Optimize

Test bids, creatives, and audiences for efficiency.​Track leads, consult bookings, cost per acquisition, and ROAS.

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Ads that work 
as hard as you do

  • Conversion-Focused Campaigns – ​Our PPC strategies don’t just generate clicks; they’re built to convert consultations into scheduled procedures, increasing revenue and lowering wasted ad spend.
  • Patient Education Built Into Ads – ​​We integrate educational messaging that builds trust, answers patient concerns, and encourages patients to book with confidence.
  • Custom Landing Pages That Drive Results – ​​Every click is directed to a tailored landing page designed to maximize conversions with clear CTAs, procedure information, and easy scheduling.
  • Transparent Reporting and ROI Tracking  – Y​​ou'll know exactly where your ad dollars are going, with detailed reporting on leads, consult bookings, cost per acquisition, and consult-to-treatment conversion rates.
  • Results Across Specialties  – ​​​From LASIK and cataract campaigns to orthopedic surgeries and cosmetic treatments, our PPC strategies consistently deliver measurable growth.
  • 25 Years of Experience - ​Our team brings over 25 years of experience helping healthcare organizations grow through smart, measurable marketing strategies.

More Leads. More Patients. More Growth.

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Patient Craft CTR is 
3X Better
Than the Competition

While Google Ads offer a promising avenue for growth, multi-service practices face challenges in effectively managing and optimizing their advertising campaigns. The complexity of Google Ads, coupled with constantly evolving algorithms and features, make it challenging for practices to achieve optimal results.

Proven Strategy for Practices

Practices turn to Patient Craft for professional, proven Google Ads management to take charge of their digital advertising efforts. Patient Craft's team of certified experts conduct a comprehensive analysis of a practice and target audience to devise a customized strategy to align with a practice’s goals, ensuring that every advertising dollar is spent efficiently.

Our Experience Delivers 300% Better Results

Our dedicated Google Certified Ad experts, with over a decade of experience in elective healthcare marketing, meticulously manage budgets from $2k to $150k/month, monitoring and maximizing performance daily. We’re not here to set it and forget it; we’re here to deliver results! With a 300% better click-through rate than the national average, Patient Craft is your trusted choice for boosting your practice’s visibility.

We do all the work,
so you don't have too.

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Pay Per Click FAQs

How is paid media different from SEO?

SEO builds long-term visibility, while paid media drives immediate traffic and consultations. Together, they create sustainable growth.

Can we target patients for specific procedures?

Yes. We design campaigns around high-intent keywords like “hair transplant near me” or “cataract surgeon in your city.”

What platforms work best for healthcare?

Search works for immediate intent, while Meta, Instagram, and YouTube excel at education and remarketing.

How do you measure ROI?

We track consult bookings, consult-to-treatment conversions, and revenue, not just impressions or clicks.

Proven services  that ge​t results

PPC Campaigns

Email marketing is an effective way to communicate, educate, and engage (or re-engage) existing patients and new or old leads with measurable results. 

Patient Education

 High quality, easy to understand, custom patient education materials are the cornerstone to building your brand & increasing your elective procedures & upgrades.

SEO Services

SEO let's your practice stand out when the patients you want are searching for your services.

Email Marketing

Email marketing is an effective way to communicate, educate, and engage (or re-engage) existing patients and new or old leads with measurable results. 

Practice Branding

We create customized, award-winning, cohesive design and patient education kits. Your brand, your image, your story – NO TEMPLATES.

Social Media 

Our team is dedicated to building your brand and engagement on Facebook, Instagram, YouTube & TikTok. 

Consulting Services

With our insider knowledge and in-practice experience, our team of highly skilled experts will train your staff to become more effective in all areas that will take your practice to the next level and beyond.

Video Production

 We can create & edit professional, high quality video content that elevates your brand and keeps your audience engaged.

Web Design

From patient-friendly content updates to photography that matches your audience, our design and web programming teams can keep your website up to date and fresh.