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Orthopedic Marketing

Orthopedic Marketing

We Help Orthopedic Practices Attract More Patients and Boost Conversions

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INCREASE NEW PATIENT LEADS

OPTIMIZE PATIENT EDUCATION

INCREASE 
TREATMENTS

Your Orthopedic practice is unique.

Every orthopedic practice has different strengths, which is why your marketing plan should reflect your unique focus. We create customized strategies that showcase the services you want to grow most. Whether your priority is driving more surgical cases or expanding your patient base with conservative treatments, our approach aligns every campaign with your specific goals.

We can help you promote the following services

  • Knee Replacement
  • Hip Arthroscopy
  • Hip Replacement
  • Spine Decompression
  • Shoulder Replacement
  • Joint Fusion
  • Spinal Fusion
  • ACL Reconstruction
  • Meniscectomy
  • Fracture Repair

Mobile Orthopedic Ads That Convert

Identify Services

Discuss and review all the procedures you offer & determine which services you wish to grow.

Define Your Advantage

Refine your competitive advantage and brand messaging to maximize ROI & long term brand growth.

Analyze Current Marketing

Analyze your current & past marketing efforts, budgets and results.

Optimize Education

Review and optimize your entire patient education process, materials & tools to maximize patient understanding.

Review Competitors

Analyze your competitors and their marketing efforts. Identify marketing opportunities to gain market share.

Custom Growth Plan

Review all data and create a custom Patient Craft marketing plan that meets your budget and growth for your practice.

Patient Craft
Growth Strategy

WHAT WE DO

Patient Craft
Growth Strategy

Identify Services

Discuss and review all the procedures you offer & determine which services you wish to grow.
Define Your Advantage

Refine your competitive advantage and brand messaging to maximize ROI & long term brand growth.
Analyze Current Marketing

Analyze your current & past marketing efforts, budgets and results. Compare these to Patient Craft marketing performance standards.

Optimize Education

Review and optimize your entire patient education process, materials & tools to maximize patient understanding and uptake.
Review Competitors

Analyze your competitors and their marketing efforts. Identify marketing opportunities to gain market share.
Custom Growth Plan

Review all data and create a custom Patient Craft marketing plan that meets your budget and growth for your practice.
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Increase new patient visits & treatment volume

Patient Craft CTR is 
3X Better

Than the Competition

While Google Ads offer a promising avenue for growth, multi-service practices face challenges in effectively managing and optimizing their advertising campaigns. The complexity of Google Ads, coupled with constantly evolving algorithms and features, make it challenging for practices to achieve optimal results.

Proven Strategy for Practices

Practices turn to Patient Craft for professional, proven Google Ads management to take charge of their digital advertising efforts. Patient Craft's team of certified experts conduct a comprehensive analysis of a practice and target audience to devise a customized strategy to align with a practice’s goals, ensuring that every advertising dollar is spent efficiently.

Our Experience Delivers
300% Better Results

Our dedicated Google Certified Ad experts, with over a decade of experience in elective healthcare marketing, meticulously manage budgets from $2k to $150k/month, monitoring and maximizing performance daily. We’re not here to set it and forget it; we’re here to deliver results! With a 300% better click-through rate than the national average, Patient Craft is your trusted choice for boosting your practice’s visibility.

Search. Click. Schedule.

Ready to grow 
your Orthopedic Practice?

Ready To Grow 
Your Orthopedic Practice?

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Proven services  that ge​t results

PPC Campaigns

Email marketing is an effective way to communicate, educate, and engage (or re-engage) existing patients and new or old leads with measurable results. 

Patient Education

 High quality, easy to understand, custom patient education materials are the cornerstone to building your brand & increasing your elective procedures & upgrades.

SEO Services

SEO let's your practice stand out when the patients you want are searching for your services.

Email Marketing

Email marketing is an effective way to communicate, educate, and engage (or re-engage) existing patients and new or old leads with measurable results. 

Practice Branding

We create customized, award-winning, cohesive design and patient education kits. Your brand, your image, your story – NO TEMPLATES.

Social Media 

Our team is dedicated to building your brand and engagement on Facebook, Instagram, YouTube & TikTok. 

Consulting Services

With our insider knowledge and in-practice experience, our team of highly skilled experts will train your staff to become more effective in all areas that will take your practice to the next level and beyond.

Video Production

 We can create & edit professional, high quality video content that elevates your brand and keeps your audience engaged.

Web Design

From patient-friendly content updates to photography that matches your audience, our design and web programming teams can keep your website up to date and fresh.

Building Trust and Visibility for your practice and the services you offer

Orthopedic patients often start their search online, looking for solutions to pain, injuries or mobility issues. Our marketing strategies combine education and visibility to connect you with those patients before they choose another provider.

From explaining minimally invasive techniques to highlighting your expertise in joint replacement, we position your practice as the trusted choice.

Keeping you in touch
with your campaigns

Keeping you in touch 
with your campaigns

Tracking & Reporting

Patient Craft provides detailed tracking and transparent reporting to help clients understand exactly how their marketing dollars are performing. From number of leads to lead conversions and ROI metrics, we deliver clear, data-driven insights that guide smarter decisions and continuous improvement.

Monthly Meetings

Monthly meetings will be held with your Patient Craft Account Manager to review current projects, assess ROI and outcomes, and align marketing efforts on future goals. These check-ins ensure consistent communication, transparency, and strategic planning to keep marketing efforts on track and evolving.

Planning & Budgeting

Patient Craft provides detailed tracking and transparent reporting to help clients understand exactly how their marketing dollars are performing. From number of leads to lead conversions and ROI metrics, we deliver clear, data-driven insights that guide smarter decisions and continuous improvement.

doctor performing nasal surgery

Turning Consultations
into Surgeries

Turning Consultations
Into Surgeries

Many orthopedic practices struggle with patient hesitation after the consult. That's why we help optimize your consult-to-surgery conversion rates with messaging and education that address patient concerns directly.

By building confidence and clarifying treatment benefits, we help more of your consults move forward to scheduled surgeries.

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Why Choose Us
For Orthopedic Marketing

25+ Years in Healthcare Marketing 

We understand the unique challenges orthopedic practices face.

Patient-Centered Education

Clear communication builds trust and helps patients choose surgery with confidence.

Customized, Data-Driven Strategies

We design campaigns that align with your specialties and growth priorities.

Comprehensive Marketing Support

SEO, PPC, video marketing, and patient engagement all under one roof.

Orthopedic Marketing FAQs

Some of our most asked questions, answered simply.

1. Do orthopedic surgeons need specialized marketing?

Yes! Orthopedic care is highly competitive, and tailored marketing helps you stand out.

2. Can marketing help me get more surgical cases?

Definitely. We target patients searching for joint replacements, ACL repairs, and other high-value procedures. 

3. How does patient education improve conversions?

When patients understand the risks, benefits, and recovery process, they're more confident about scheduling surgery.

4. Can you also help with non-surgical case growth?

Yes! We create strategies for both surgical and conservative treatment growth.